Digital Performance Marketing Specialist

Digital Performance Marketing SpecialistAbout our client

Our client is privately-owned house of consumer brands that have become household names across Australia. Be part of their journey as they scale their online strategy and expand internationally. They aren’t a startup hoping for shelf space. They're already in Kmart, Pharmacies, Woolworths, Anaconda and major retailers nationwide. They offer something most DTC roles can't: established brands, real retail muscle, and a portfolio to grow across instead of a single product to defend.

About the role

Most performance roles hand you a slice. This one hands you the whole funnel.

Own the entire conversion engine, from the first scroll-stopping hook to the page that closes the sale. Persona in, profit out, No more pitching your angle to a landing-page team that never quite gets it. If you've ever lost a winning ad to a disconnected landing page, this is the role where you control both ends.

What you'll own

Strategy & angles: Build the persona map, then the ad concepts, hooks and scripts (UGC, EGC, lo-fi) that speak to each one

Landing pages: Design high-converting pages matched to every persona, so the ad and the page are one seamless message

Meta campaigns: Launch, optimise, scale. You manage the spend and you're accountable for what it returns

The testing loop: A weekly roadmap where you scale winners, cut losers, and never guess twice

You're our person if

You've personally scaled ads on Meta that stayed profitable as budget grew

You live in hook rate, CTR, CVR and ROAS and you act on them without hand-holding

You think in message match: the page is the second half of the ad, not someone else's problem

You've built or shipped landing pages (Replo / CRO experience = gold)

1–3+ years in DTC / e-commerce paid creative or performance content

You're fluent with AI tools for creative, copy and pages and hungry to push them further

What your first 90 days will look like

Dive into our top-performing creative, build on the insights with fresh content and landing pages, and establish a repeatable system: persona ? ad ? page ? scale. By day 90, you'll have a proven engine that's delivering results and ready for continued growth.

This is a full-stack performance creative role for someone who wants the whole problem, not a piece of it.

Established brands. Retail distribution. International expansion underway. And a full-stack performance creative role.

Why you will love this role

Most performance marketers spend years stuck in one lane. They write ads but never touch the page, or they manage spend but never own the creative. They become very good at one slice of the funnel and very replaceable in it.

This role makes you the opposite of replaceable.

You walk away being able to say "I own the whole conversion system". Persona research, creative strategy, landing pages, Meta scaling, the testing engine that ties it together. That's not one skill. That's the full stack of modern DTC performance.

On top of that you get:

Flexible Employment Conditions: Part-time/FT/Contract options available

Easy going creative manager

Fun, dynamic team that doesn’t take itself too seriously

A real portfolio, fast: Multiple live brands means you ship more tests, see more outcomes, and build a body of scaled work in months, not years. You'll leave with case studies and metrics most people take a decade to collect.

The retail + DTC crossover: You'll learn how performance creative works when there's real shelf distribution behind it. Founders pay a premium for marketers who understand both worlds, and very few do.

A front-row seat to international scaling: We're expanding internationally. You'll help build the playbook for taking proven brands into new markets. The exact experience that turns a specialist into a leader.

Permission to push the frontier: We're AI-forward by default. You'll get to build with the newest creative and conversion tools instead of fighting to be allowed to, so your skills compound instead of going stale.

Room to grow into the system, not just the role: This seat is the front door to owning the wider conversion engine. The better you get, the more we hand you.

Excel in this role and you don't just have a good year. You have the rare, full-funnel track record that lets you write your own ticket next. Hit the apply button now to be part of two established brands. Retail distribution. International expansion. And a full-stack performance creative role for someone who wants the whole pie, not a piece of it. For more information or a confidential discussion contact Kristine on 0407300881 or kristine@goodpeoplehr.com.au

IMPORTANT: It is a requirement of all our jobs that you have a PR or AU/NZ Citizenship. A work visa is not sufficient as all our jobs are permanent. Please do not apply if you do not meet these requirements.